Bluetooth 5 & Beacons

ABI Research estimates that there will be nearly 400Mn+ Bluetooth enabled Beacons by 2021. The applications of the technology range from proximity marketing in retail to tracking of assets and contribute more towards advertising attribution, where it has been used experimentally by different providers. Given that Bluetooth Low Energy has become ubiquitously available in all smart... Continue Reading →

The road map for location technology

Geo technology and location based marketing has been gaining momentum over the last few years. The importance levied on this technology today, is reflected in the way digital campaigns are being tweaked, to incorporate physical relevance at brands’ physical points of interest. What the future holds is even more striking, with the initiatives that are... Continue Reading →

From the leading fashion week to one of the most stylish – India Beach Fashion Week

India Beach Fashion Week is voted as the most stylish & experiential destination fashion week. The event takes place over 3 days in Goa. BeaconsTalk had the privilege of being the Mobile app & proximity technology partner for the event. We created an event app and integrated it with our proprietary proximity technology.  You can... Continue Reading →

Enhancing Fitness Experience with Proximity

There is a lot of chatter now-a-days about everyone wanting to improve fitness levels and enrolling themselves at gyms/health clubs. However, only a small percentage (only 18%) of such enrolled members regularly show up at gyms – the vast majority gradually lose interest in working out and end up not renewing their membership. Why is... Continue Reading →

Locations, Beacons, Context & Challenges

Some thoughts on how Marketers & Marketing teams can use Locations as part of their activities. Given that the engagement rates in social media are dropping to single digit percentages, it becomes important to engage the consumer through other means and at different places. Think Beyond the App (App+) The last half a decade, everyone... Continue Reading →

Retailers & Location based Marketing

“Every inch of the retail industry is changing, from the aisles of the warehouse to the shelves of the store, and retailers are driving this change in a race to better serve customers,” stated Jeff Schmitz, senior vice president and chief marketing officer at Zebra Technologies. 70% Of Retailers Investing In Beacons For Location-Based Marketing... Continue Reading →

37% of Offline Retail Sales influenced by Web

Total retail sales in the US in 2016 were $3.39 trillion; mobile influenced one-third of those sales because consumers use their mobile phones as tools to find products locally. However, to use mobile channels to influence customers, companies must be fundamentally digital, with digital inventory, store maps, coupons, loyalty cards, and more. Digitizing a retail... Continue Reading →

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