In the latest version of Chrome for iOS, Google is testing a feature that gives brick-and-mortar retailers a simple, inexpensive and direct connection to nearby shoppers’ smartphones. Shoppers using this version of Chrome who tap into the search bar, which Google calls the “OmniBox,” will discover content on the “Physical Web,” an open source project to allow interaction with smart devices.
This could be big for the adoption of beacons, if implemented clearly. There were some thoughts on a search box of this type in a presentation by Yiibu about a year back.
“Politely sneak physical web results into the browser by automatically displaying nearby beacons on the search home screen.” (Slide 20 onwards)
(Images are from the slides 21 & 22)