Instant Apps & Notifications

Google has officially begun testing Android Instant Apps, which provides consumers with instant access to app content on the web in addition to the traditional download. For marketers this brings many benefits, including increased app visibility on the web in addition to the Google Play Store.

http://www.marketingtechnews.net/news/2017/feb/14/why-consumer-apps-are-evolving-not-dying-and-what-brands-should-do-about-it/

This along with intelligently designed PWA’s in place of simple web pages can lead to higher engagement with the most important aspects of an app. It makes sense for app developers to focus on keeping the content/activities in their apps as modularized as possible to enable PWA’s to take advantage.

instant-apps

(Picture: https://liliputing.com/2016/05/android-instant-apps-load-like-web-pages-run-like-apps.html)

Also, given the fact that the PWA’s can serve interactive notifications, the consumers can be more engaged with the system than before even without the usage of a app at all times.

 

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