Retailers & Location based Marketing

“Every inch of the retail industry is changing, from the aisles of the warehouse to the shelves of the store, and retailers are driving this change in a race to better serve customers,” stated Jeff Schmitz, senior vice president and chief marketing officer at Zebra Technologies.

70% Of Retailers Investing In Beacons For Location-Based Marketing


It is very interesting that almost 3/4th of retailers are investing in some kind of sensor technology in the near future. From using tags/beacons for monitoring & recording to using beacons or other location-based tech for marketing. This shows that in the store of the future, the systems might know about who you are and what you are looking for and help the staff provide better service. However, personalization will come with the cost of privacy and retailers need to ensure that they don’t spook consumers.

The two main focuses appear to be related to tracking. Retailers seem to be interested in real-time tracking of inventory throughout the supply chain, as well as the customers interested in buying that inventory while in-store.

The cycle of “Collect – Communicate – Analyze – Act” is coming to the store in the near future and hopefully it will lead to an enriching experience.

Also, the Digital Strategy in store has to be aligned with corporate goals for mid-large retailers.  An approach of a pilots and small trials will be difficult to succeed as some of these programs need scale and a reasonable amount of time to make an impact.

The main impact to marketers and advertisers is being gained through insight to shopper traffic patterns and dwell times enabling merchandisers with business intelligence to maximize the use of the store floor for selling,” Moore told the IoT Daily.

96% Of Retailers Ready To Change For IoT



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