From the leading fashion week to one of the most stylish – India Beach Fashion Week

AppIndia Beach Fashion Week is voted as the most stylish & experiential destination fashion week. The event takes place over 3 days in Goa.

BeaconsTalk had the privilege of being the Mobile app & proximity technology partner for the event. We created an event app and integrated it with our proprietary proximity technology.  You can find the apps from the links below.

You can learn more about how this technology works, through our post on Lakme Fashion Week.

Did we learn from LFW?

Yes. We delivered exclusive content & experience

  • From our last event, we learnt of the importance of having exclusive content on the platform. This time we sourced content directly from the official photographer, and made it accessible, real-time to all app-users.
  • We proposed the integration of shoppable technology with our platform, that would have provided the option to shop directly from the runway, by interacting with the video content on the app.

Can clients help taking it to the next level?

Sure, By

  • Treating this technology as one of its core offering to its guests
  • Taking ownership of its marketing, pre-event and at the venue, and seeing it through to the end
  • Actively providing exclusive content to be hosted on the app, and
  • Pushing the envelope when it comes to the type of engagement that can be provided by this technology

Ready to take event engagement to the next level? You can get more information at http://www.beaconstalk.com

You can reach me at prashant@beaconstalk.com

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