Bluetooth 5 & Beacons

ABI Research estimates that there will be nearly 400Mn+ Bluetooth enabled Beacons by 2021. The applications of the technology range from proximity marketing in retail to tracking of assets and contribute more towards advertising attribution, where it has been used experimentally by different providers. Given that Bluetooth Low Energy has become ubiquitously available in all smart... Continue Reading →

Instant Apps & Notifications

Google has officially begun testing Android Instant Apps, which provides consumers with instant access to app content on the web in addition to the traditional download. For marketers this brings many benefits, including increased app visibility on the web in addition to the Google Play Store. http://www.marketingtechnews.net/news/2017/feb/14/why-consumer-apps-are-evolving-not-dying-and-what-brands-should-do-about-it/ This along with intelligently designed PWA's in place... Continue Reading →

Bluetooth Beacons -Advertising Tech

Whether it’s a beacon (transmitting location, weather, or other data) or a fitness watch making a long term connection with a host (tablet or phone), all peripheral devices, at least initially, begin in advertising mode. Advertising allows devices to broadcast information defining their intentions. https://blog.bluetooth.com/bluetooth-low-energy-it-starts-with-advertising

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