Enhancing Fitness Experience with Proximity

There is a lot of chatter now-a-days about everyone wanting to improve fitness levels and enrolling themselves at gyms/health clubs. However, only a small percentage (only 18%) of such enrolled members regularly show up at gyms – the vast majority gradually lose interest in working out and end up not renewing their membership. Why is... Continue Reading →

Locations, Beacons, Context & Challenges

Some thoughts on how Marketers & Marketing teams can use Locations as part of their activities. Given that the engagement rates in social media are dropping to single digit percentages, it becomes important to engage the consumer through other means and at different places. Think Beyond the App (App+) The last half a decade, everyone... Continue Reading →

Learnings – Proximity Marketing at Premium Coffee Chain

BeaconsTalk recently concluded a successful proximity marketing campaigns for a leading international premium coffee chain. The campaign witnessed a large number of messages sent and a click-through rate of over 90% during the period. The client was also able to directly attribute the campaign to merchandise sales increases across 7 stores. A lot of brick and mortar retailers are today... Continue Reading →

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