Bluetooth 5 & Beacons

ABI Research estimates that there will be nearly 400Mn+ Bluetooth enabled Beacons by 2021. The applications of the technology range from proximity marketing in retail to tracking of assets and contribute more towards advertising attribution, where it has been used experimentally by different providers. Given that Bluetooth Low Energy has become ubiquitously available in all smart... Continue Reading →

Enhancing Fitness Experience with Proximity

There is a lot of chatter now-a-days about everyone wanting to improve fitness levels and enrolling themselves at gyms/health clubs. However, only a small percentage (only 18%) of such enrolled members regularly show up at gyms – the vast majority gradually lose interest in working out and end up not renewing their membership. Why is... Continue Reading →

Locations, Beacons, Context & Challenges

Some thoughts on how Marketers & Marketing teams can use Locations as part of their activities. Given that the engagement rates in social media are dropping to single digit percentages, it becomes important to engage the consumer through other means and at different places. Think Beyond the App (App+) The last half a decade, everyone... Continue Reading →

Retailers & Location based Marketing

“Every inch of the retail industry is changing, from the aisles of the warehouse to the shelves of the store, and retailers are driving this change in a race to better serve customers,” stated Jeff Schmitz, senior vice president and chief marketing officer at Zebra Technologies. 70% Of Retailers Investing In Beacons For Location-Based Marketing... Continue Reading →

37% of Offline Retail Sales influenced by Web

Total retail sales in the US in 2016 were $3.39 trillion; mobile influenced one-third of those sales because consumers use their mobile phones as tools to find products locally. However, to use mobile channels to influence customers, companies must be fundamentally digital, with digital inventory, store maps, coupons, loyalty cards, and more. Digitizing a retail... Continue Reading →

Instant Apps & Notifications

Google has officially begun testing Android Instant Apps, which provides consumers with instant access to app content on the web in addition to the traditional download. For marketers this brings many benefits, including increased app visibility on the web in addition to the Google Play Store. http://www.marketingtechnews.net/news/2017/feb/14/why-consumer-apps-are-evolving-not-dying-and-what-brands-should-do-about-it/ This along with intelligently designed PWA's in place... Continue Reading →

Learnings – Proximity Marketing at Premium Coffee Chain

BeaconsTalk recently concluded a successful proximity marketing campaigns for a leading international premium coffee chain. The campaign witnessed a large number of messages sent and a click-through rate of over 90% during the period. The client was also able to directly attribute the campaign to merchandise sales increases across 7 stores. A lot of brick and mortar retailers are today... Continue Reading →

BLE connectivity to Web Apps

The Web Bluetooth API uses the GATT protocol, which enables apps to connect to devices such as light bulbs, toys, heart-rate monitors, LED displays and more with just a few lines of JavaScript. Web Bluetooth can also be combined with physical web beacons to make discovering nearby devices even easier. https://developers.google.com/web/updates/2017/01/nic56 This can open up... Continue Reading →

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