Instant Apps & Notifications

Google has officially begun testing Android Instant Apps, which provides consumers with instant access to app content on the web in addition to the traditional download. For marketers this brings many benefits, including increased app visibility on the web in addition to the Google Play Store. http://www.marketingtechnews.net/news/2017/feb/14/why-consumer-apps-are-evolving-not-dying-and-what-brands-should-do-about-it/ This along with intelligently designed PWA's in place... Continue Reading →

BLE connectivity to Web Apps

The Web Bluetooth API uses the GATT protocol, which enables apps to connect to devices such as light bulbs, toys, heart-rate monitors, LED displays and more with just a few lines of JavaScript. Web Bluetooth can also be combined with physical web beacons to make discovering nearby devices even easier. https://developers.google.com/web/updates/2017/01/nic56 This can open up... Continue Reading →

Omnibox – Chrome Search

In the latest version of Chrome for iOS, Google is testing a feature that gives brick-and-mortar retailers a simple, inexpensive and direct connection to nearby shoppers' smartphones. Shoppers using this version of Chrome who tap into the search bar, which Google calls the "OmniBox," will discover content on the "Physical Web," an open source project... Continue Reading →

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