Enhancing Fitness Experience with Proximity

There is a lot of chatter now-a-days about everyone wanting to improve fitness levels and enrolling themselves at gyms/health clubs. However, only a small percentage (only 18%) of such enrolled members regularly show up at gyms – the vast majority gradually lose interest in working out and end up not renewing their membership. Why is... Continue Reading →

37% of Offline Retail Sales influenced by Web

Total retail sales in the US in 2016 were $3.39 trillion; mobile influenced one-third of those sales because consumers use their mobile phones as tools to find products locally. However, to use mobile channels to influence customers, companies must be fundamentally digital, with digital inventory, store maps, coupons, loyalty cards, and more. Digitizing a retail... Continue Reading →

Learnings – Proximity Marketing at Premium Coffee Chain

BeaconsTalk recently concluded a successful proximity marketing campaigns for a leading international premium coffee chain. The campaign witnessed a large number of messages sent and a click-through rate of over 90% during the period. The client was also able to directly attribute the campaign to merchandise sales increases across 7 stores. A lot of brick and mortar retailers are today... Continue Reading →

Bluetooth Beacons -Advertising Tech

Whether it’s a beacon (transmitting location, weather, or other data) or a fitness watch making a long term connection with a host (tablet or phone), all peripheral devices, at least initially, begin in advertising mode. Advertising allows devices to broadcast information defining their intentions. https://blog.bluetooth.com/bluetooth-low-energy-it-starts-with-advertising

Offline-Online Re-targeting, Proximity Advertising & Analytics

Proximity Advertising Networks, Data Monetization and Retargeting were the proximity services with the highest growth through 2016. (Prox report Q4 2016) The report indicates that Re-targeting, attribution & Data monetization will play a dominant role in the future of the Proximity Marketing industry. These services have grown by 14-15% each in comparison with Q3 2016, which is... Continue Reading →

How to access the Physical Web?

There are multiple methods to access the Physical Web including Chrome, Physical Web Browsers like Physicalweb, Opera, BeaconSage, Firefox OS & PHY.net. (The Firefox implementation is experimental) However, the most popular & easiest method remains using Google Chrome as it has inbuilt support for displaying the physical-web beacon URLs. How to access Physical Web URLs in Google Chrome There are... Continue Reading →

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