Locations, Beacons, Context & Challenges

Some thoughts on how Marketers & Marketing teams can use Locations as part of their activities. Given that the engagement rates in social media are dropping to single digit percentages, it becomes important to engage the consumer through other means and at different places. Think Beyond the App (App+) The last half a decade, everyone... Continue Reading →

Retailers & Location based Marketing

“Every inch of the retail industry is changing, from the aisles of the warehouse to the shelves of the store, and retailers are driving this change in a race to better serve customers,” stated Jeff Schmitz, senior vice president and chief marketing officer at Zebra Technologies. 70% Of Retailers Investing In Beacons For Location-Based Marketing... Continue Reading →

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