37% of Offline Retail Sales influenced by Web

Total retail sales in the US in 2016 were $3.39 trillion; mobile influenced one-third of those sales because consumers use their mobile phones as tools to find products locally. However, to use mobile channels to influence customers, companies must be fundamentally digital, with digital inventory, store maps, coupons, loyalty cards, and more. Digitizing a retail... Continue Reading →

Learnings – Proximity Marketing at Premium Coffee Chain

BeaconsTalk recently concluded a successful proximity marketing campaigns for a leading international premium coffee chain. The campaign witnessed a large number of messages sent and a click-through rate of over 90% during the period. The client was also able to directly attribute the campaign to merchandise sales increases across 7 stores. A lot of brick and mortar retailers are today... Continue Reading →

Offline-Online Re-targeting, Proximity Advertising & Analytics

Proximity Advertising Networks, Data Monetization and Retargeting were the proximity services with the highest growth through 2016. (Prox report Q4 2016) The report indicates that Re-targeting, attribution & Data monetization will play a dominant role in the future of the Proximity Marketing industry. These services have grown by 14-15% each in comparison with Q3 2016, which is... Continue Reading →

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